All Guides

Custom Events

Custom events are user-defined analytics tracking points that measure specific interactions beyond standard pageviews, such as file downloads, video plays, form submissions, scroll depth, or any other meaningful user behavior.

Why Custom Events Matters

Custom events provide granular insights into user engagement, enable accurate conversion tracking for non-standard goals, and help identify optimization opportunities that standard analytics miss while supporting advanced attribution modeling.

Related Terms

.htaccess Files

.htaccess files are Apache configuration files that allow directory-level server configuration changes without modifying the main server configuration, enabling features like URL rewriting, password…

Read guide →

301 Redirects

A 301 redirect is a permanent server-side redirect that automatically sends users and search engines from one URL to another, transferring most of the…

Read guide →

360networks

360networks was a telecommunications company that raised over $15 billion to build fiber optic networks across North America and Europe, anticipating massive demand for…

Read guide →