Natural Language Processing (NLP)
Natural Language Processing is a branch of AI that enables computers to understand, interpret, and generate human language, used in marketing for content analysis, chatbots, sentiment analysis, and automated content creation.
Why Natural Language Processing (NLP) Matters
NLP powers chatbots for customer service, enables automated content generation, analyzes customer sentiment at scale, improves search functionality, and helps create more human-like interactions in digital marketing.