Moonvine is free for autism-focused organizations.

I found out recently that one of my kids is neurodivergent, which the magazines at grocery checkout tell me is a moving target somewhere between ADHD and what we classically identify as autism. Even now I’m softening the language for my own benefit.

Hers isn’t the obviously-presenting kind you’d identify in an instant. It’s the kind that allows her to somehow make the honor roll at public school despite not understanding quite how ¾ = 0.75 = 75%. In other words: the kind of autism that the public educational system doesn’t have the capacity to identify or deal with.

While I was instantly sad to realize that my little girl had been quietly suffering right under my nose, it’s also like I kind of already knew. You know if you know.

Here’s the thing: For the first time in my life, I finally have both a mission and the means to do something about it. The mission is to understand autism. The means is Moonvine. I figure if I give it away no-strings-attached to nonprofits and mission-based organizations focused on autism, I can help win them a bigger share of donation and research dollars.

I’m an entrepreneur, not an altruist. I know that nonprofits have boards and that many of those board members have very interesting day jobs. I don’t work a soup kitchen on weekends, I don’t donate to save Sarah Mclaughlin’s long-suffering puppies, and I definitely don’t give my alma mater extra tuition when they ask to “update the contact database” every year.

I’ve always wanted a “why” for my agency, North Street, but never felt connected to anything that compels me the way that autism now so completely does. And, to be honest, it’s hard to be generous with creative agency margins (hence our foray into product).

And what a cosmic coincidence it is that Moonvine’s whole purpose is to make sense out of complex information from a ton of different inputs. It’s what I want for my child.

So here’s the promise.

For as long as it’s financially viable for us to do so, we’re giving Moonvine away for free to any qualifying nonprofit or mission-based organization dedicated to autism.

I don’t even know what “qualifying” means at this point, so drop me a line or schedule a call and we’ll figure it out.

If you’re still reading this letter, please do something awesome today.

Thank you,