SEO + Discoverability
Get found by the right people.
You built something worth finding. These guides make sure Google — and the LLMs scraping the web for answers — can actually understand what you've made.
Topic clusters
Apply the Page Jobs Framework
A framework for categorizing every page on your website by the job it does.
Read guide → SEO + DiscoverabilityMaster E-E-A-T for SEO
What Google actually wants from your website (and why most advice gets it wrong)
Read guide → SEO + DiscoverabilityHub-and-Spoke Content
The site structure behind every successful website you've ever used
Read guide → SEO + DiscoverabilityLocal SEO
Improve local search visibility and capture customers actively looking for businesses like yours in your area
Read guide → SEO + DiscoverabilityManage Redirects
Preserve search authority and maintain user experience through strategic redirect management that protects rankings during site changes
Read guide → SEO + DiscoverabilityOptimize Your Meta Tags
Improve search result click-through rates without changing search rankings through strategic title tags and meta descriptions
Read guide → SEO + DiscoverabilitySchema Markup
Enhance how your business appears in search results with structured data that enables rich snippets and improved search visibility
Read guide → SEO + DiscoverabilityRobots.txt Setup
Control search engine crawling efficiency through strategic robots.txt directives that prioritize important content and optimize crawl budget allocation
Read guide → SEO + DiscoverabilityGet Your Site Into Google
Systematic diagnosis and recovery when your site suddenly disappears from Google search results
Read guide → SEO + DiscoverabilitySet Up XML Sitemaps
Ensure search engines discover all your content through strategic sitemap optimization that accelerates indexing and improves search visibility
Read guide →