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Click-Through Rate (CTR)

Click-Through Rate is the percentage of people who click on a specific link or search result after seeing it, calculated by dividing total clicks by total impressions and multiplying by 100.

Why Click-Through Rate (CTR) Matters

CTR is a crucial performance metric that indicates how compelling your titles and meta descriptions are in search results. Higher CTR can improve rankings as it signals to Google that your content is relevant and valuable to users.

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