Hotjar

Behavioral analytics for websites. Shows you what users actually do—not just what they click, but where they hover, where they scroll, where they rage-click in frustration.

What It Tells You

• Heatmaps — Where people click, move, and scroll on your pages
• Session recordings — Watch real visitors navigate your site
• Feedback — Surveys and polls from actual users
• Funnels — Where people drop off in multi-step flows

How Moonvine Uses It

Hotjar shows the “what.” We help you understand the “so what.”

When your conversion rate drops, we can correlate Hotjar session data with traffic sources, content changes, and timing. Instead of watching hours of recordings, you get the pattern: “Users from paid search are abandoning the pricing page—here’s what they’re stuck on.”