Analytics + Measurement
Numbers that actually mean something.
You installed Google Analytics three years ago and haven't looked at it since. These guides help you figure out what to actually measure and what to do with what you find.
Topic clusters
Set Up Multi-Touch Attribution
Credit every touchpoint in the customer journey. What this covers: Attribution models explained (first-touch, last-touch, linear, time-decay, position-based, data-driven), how to configure multi-touch attribution…
Read guide → Analytics + MeasurementAnalyze Your Conversion Funnel
Find where users drop off and why. What this covers: Mapping your conversion funnel stages, setting up funnel tracking with custom events in GA4,…
Read guide → Analytics + MeasurementGA4 Custom Dimensions
Track custom data specific to your business. What this covers: Track custom data specific to your business, including what custom dimensions and events are,…
Read guide → Analytics + MeasurementImplement Server-Side Tracking
Track users accurately, even when ad blockers are running. What this covers: Server-side tracking architecture, three setup options (Google Tag Manager Server-Side, Stape.io managed…
Read guide → Analytics + MeasurementMeasure Marketing ROI
Connect marketing spend to actual revenue. What this covers: Connect marketing spend to actual revenue, including the basic math, what you need to track.…
Read guide → Analytics + MeasurementBuild a Marketing Dashboard
One view of all your marketing metrics. What this covers: Choosing the right dashboard tool (Looker Studio, Supermetrics, AgencyAnalytics, Tableau), which metrics belong on…
Read guide → Analytics + MeasurementSet Up Heatmaps
Reveal what Google Analytics can't show you through visual user behavior analysis that transforms assumptions into conversion optimization opportunities
Read guide → Analytics + MeasurementSet Up Advanced GA4
Transform basic website tracking into comprehensive business intelligence through advanced GA4 features and strategic implementation
Read guide → Analytics + MeasurementSet Up Google Analytics
Build comprehensive website analytics that provides actionable insights for data-driven business decisions and marketing optimization
Read guide → Analytics + MeasurementSet Up Goal Tracking
Transform marketing data into actionable insights through systematic goal tracking and multi-touch attribution that reveals which channels contribute to conversions
Read guide →