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QuickTime

QuickTime was Apple's multimedia framework and media player, introduced in 1991, that became a standard for digital video playback and editing on both Mac and PC platforms. The format supported high-quality video compression and was widely used for movie trailers, software demonstrations, and early web video content before Flash and later HTML5 video became dominant.

Why QuickTime Matters

QuickTime established many video compression and playback standards that influence modern video marketing, from codec development to user interface design for media controls. The format's emphasis on quality over file size shaped expectations for professional video content and influenced the development of video editing tools that content marketers use today.

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