Glossary
An incomprehensive encyclopedia of technology and design.
Every industry has its jargon. Here's what all of it actually means, in plain language, so you can make better decisions about your website.
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Page Authority
Page Authority is a metric that predicts how well a specific webpage will rank in search results, scored from 1-100 based on link equity, content... Read more →
Page Speed
Page speed measures how quickly a web page loads and becomes fully interactive for users, encompassing both server response time and rendering performance. Why Page... Read more →
Pay-Per-Click (PPC) Advertising
Pay-Per-Click advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked, allowing businesses to buy visits to their... Read more →
Peekaboo Bug
The Peekaboo Bug was a notorious Internet Explorer rendering glitch where content would mysteriously disappear and reappear when users scrolled or hovered over page elements,... Read more →
Perl
Perl was a high-level programming language created by Larry Wall in 1987 that became known as the "glue language of the internet" for its powerful... Read more →
Personalization
Personalization involves tailoring content, products, services, and experiences to individual customers based on their preferences, behavior, demographics, and past interactions to create more relevant and... Read more →
Pets.com
Pets.com was a dot-com company launched in 1998 that sold pet supplies online, becoming infamous for its sock puppet mascot that sang "If You Leave... Read more →
PHP
PHP (PHP: Hypertext Preprocessor) is a server-side scripting language that demonstrates recursive naming, originally created by Rasmus Lerdorf in 1994 as "Personal Home Page" tools.... Read more →
Pipeline Management
Pipeline management involves tracking, analyzing, and optimizing the flow of prospects through various stages of the sales process to improve conversion rates and revenue predictability.... Read more →
PNG Transparency Fixes
PNG transparency fixes were JavaScript libraries and CSS techniques designed to add PNG alpha transparency support to Internet Explorer 6, which only supported basic transparency... Read more →
PointCast
PointCast was a "push technology" service launched in 1996 that automatically delivered news, weather, and stock updates to users' computers as screensavers, bypassing the need... Read more →
PostgreSQL
PostgreSQL is an advanced open-source relational database system that originated from the POSTGRES project at UC Berkeley in 1986, emphasizing extensibility, standards compliance, and advanced... Read more →
Practice Area Marketing
Practice area marketing focuses promotional efforts on specific legal, medical, or consulting specialties to attract clients seeking specialized expertise in particular service areas. Why Practice... Read more →
Pre-Publication Requirements
## Pre-Publication Requirements ### Critical Link Cleanup (Required Before Launch) The glossary batches currently contain numerous links to non-existent pages that must be removed before... Read more →
Predictive Analytics
Predictive analytics uses machine learning algorithms and statistical models to analyze historical data and predict future customer behavior, trends, and marketing outcomes to inform strategic... Read more →
Privacy by Design
Privacy by Design is an approach that integrates privacy considerations into system design and business practices from the outset, rather than adding privacy features as... Read more →
Privacy Policy
A privacy policy is a legal document that explains how an organization collects, uses, stores, and protects user data, detailing data processing practices, user rights,... Read more →
Product Descriptions
Product descriptions are detailed written content that describes product features, benefits, specifications, and uses, designed to inform customers and help search engines understand product relevance.... Read more →
Product Pages
Product pages are individual web pages dedicated to specific products, containing detailed information, images, pricing, specifications, and purchase options designed to convert visitors into customers.... Read more →
Product Reviews
Product reviews are customer-generated content that provides feedback, ratings, and detailed opinions about products, serving as crucial social proof and user-generated content for e-commerce sites.... Read more →
Product Schema
Product schema is structured data markup that provides search engines with detailed product information including name, description, price, availability, reviews, and ratings to enhance search... Read more →
Professional Credentials Marketing
Professional credentials marketing involves promoting certifications, licenses, awards, and qualifications to establish expertise and differentiate professional service providers from competitors. Why Professional Credentials Marketing Matters... Read more →
Professional Networking
Professional networking involves building relationships with peers, referral sources, and industry contacts to generate business opportunities and establish professional reputation. Why Professional Networking Matters Professional... Read more →
Professional Service Pricing
Professional service pricing strategies include hourly rates, project-based fees, retainer agreements, and value-based pricing models that reflect expertise level and service complexity. Why Professional Service... Read more →
Professional Services SEO
Professional services SEO involves optimizing websites for service-based businesses like law firms, accounting practices, and consultancies to attract clients searching for professional expertise. Why Professional... Read more →
Programmatic Advertising
Programmatic advertising uses automated systems and algorithms to buy and sell ad inventory in real-time, optimizing ad placements, targeting, and bidding across multiple platforms and... Read more →
Programmatic SEO
Programmatic SEO involves using automated processes, templates, and data to create large volumes of optimized pages systematically, typically for sites with extensive product catalogs or... Read more →
Progressive Web Apps (PWAs)
Progressive Web Apps are web applications that use modern web technologies to deliver native app-like experiences, including offline functionality, push notifications, and home screen installation... Read more →
Pseudo Programs
Pseudo Programs (separate from Pseudo.com the streaming service) was Josh Harris's experimental media company that created elaborate reality-based programming and social experiments, including "Quiet: We... Read more →
Pseudo.com
Pseudo.com was an internet television network founded by Josh Harris in 1993 that created live streaming video content and interactive programming years before broadband made... Read more →