Search visibility is a metric that represents how prominently a website appears in search engine results across all tracked keywords, often expressed as a percentage…
Keyword rankings refer to the position where a webpage appears in search engine results for specific search terms, typically tracked across different keywords and search…
Conversion tracking is the process of monitoring and measuring specific user actions that represent business value, such as purchases, form submissions, phone calls, or other…
Bounce rate is the percentage of website visitors who leave a site after viewing only one page without taking any action or navigating to other…
Organic traffic refers to website visitors who arrive through unpaid search engine results, clicking on naturally ranking pages rather than paid advertisements or direct navigation….
Google Search Console is a free tool provided by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google search results,…
Google Analytics is a free web analytics platform that tracks and reports website traffic, user behavior, conversions, and various performance metrics to help understand audience…
Click-Through Rate is the percentage of people who click on a specific link or search result after seeing it, calculated by dividing total clicks by…
Session duration measures the average length of time users spend on a website during a single visit, from entry to exit or timeout, indicating engagement…
Custom events are user-defined analytics tracking points that measure specific interactions beyond standard pageviews, such as file downloads, video plays, form submissions, scroll depth, or…