Glossary
An incomprehensive encyclopedia of technology and design.
Every industry has its jargon. Here's what all of it actually means, in plain language, so you can make better decisions about your website.
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Data Layer Implementation
Data layer implementation involves creating a JavaScript object that contains all the information you want to pass from your website to your analytics and marketing... Read more →
Data Minimization
Data minimization is the privacy principle of collecting and processing only the personal data that is necessary, relevant, and limited to the purposes for which... Read more →
Data Normalization
Data normalization is the process of organizing database information to reduce redundancy and improve data integrity by dividing large tables into smaller, related tables and... Read more →
Data Subject Access Requests
Data Subject Access Requests (DSARs) are formal requests from individuals to organizations asking for information about what personal data is held about them, how it's... Read more →
Database Indexing
Database indexing is a technique for improving query performance by creating additional data structures that allow databases to find specific records quickly without scanning entire... Read more →
Database-Driven Websites
Database-driven websites are web applications that dynamically generate content by retrieving data from databases rather than serving static HTML files. This architecture enabled websites to... Read more →
Demand Generation
Demand generation is a comprehensive marketing strategy focused on creating awareness and interest in a company's products or services throughout the entire buyer's journey, not... Read more →
DigiCash
DigiCash was an early digital currency system created by cryptographer David Chaum that used advanced encryption to provide anonymous electronic payments, operating from 1989 to... Read more →
Digital PR
Digital PR involves building relationships with online journalists, bloggers, and influencers to secure coverage, backlinks, and brand mentions that improve online visibility and search engine... Read more →
Digital Rights Management (DRM)
Digital Rights Management encompasses technologies and policies designed to control access to copyrighted digital content, from early CD copy protection to modern streaming service encryption... Read more →
Domain Authority
Domain Authority is a search engine ranking score that predicts how well a website will perform in search engine result pages, typically measured on a... Read more →
Domain Squatting
Domain squatting (also called cybersquatting) is the practice of registering internet domain names with the intent to profit from trademark goodwill or sell them at... Read more →
Dot-Com Bubble Burst
The dot-com bubble burst began on March 10, 2000, when the NASDAQ Composite peaked at 5,048 points before falling 78% by October 2002, wiping out... Read more →
Dot-Com Super Bowl 2000
Super Bowl XXXIV in January 2000 featured 14-19 dot-com companies spending an average of $2.2 million per 30-second commercial, representing 20% of all advertising time... Read more →
Doubled Float Margin Bug
The Doubled Float Margin Bug was an Internet Explorer 6 rendering error where floated elements with margins would display double the specified margin size, causing... Read more →
Drip Campaigns
Drip campaigns are automated email sequences that deliver pre-written messages to subscribers over time, triggered by specific actions, dates, or milestones in the customer journey.... Read more →
DrKoop.com
DrKoop.com was a health information website founded by former U.S. Surgeon General C. Everett Koop that raised over $90 million in venture funding and went... Read more →
Duplicate Content
Duplicate content refers to identical or substantially similar content that appears on multiple web pages, either within the same website or across different domains, potentially... Read more →