Glossary
An incomprehensive encyclopedia of technology and design.
Every industry has its jargon. Here's what all of it actually means, in plain language, so you can make better decisions about your website.
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ICQ
ICQ ("I Seek You") was an instant messaging service launched in 1996 by Israeli company Mirabilis that pioneered many features now standard in digital communication,... Read more →
IETester
IETester was a free application that allowed web developers to test websites in multiple versions of Internet Explorer (IE6, IE7, IE8, and later versions) within... Read more →
Image Optimization
Image optimization involves reducing image file sizes and improving loading performance through compression, format selection, resizing, and delivery techniques without significantly compromising visual quality. Why... Read more →
Impression Share
Impression share represents the percentage of total available impressions that a website receives for specific keywords or search terms, indicating the share of potential visibility... Read more →
Inclusive Design
Inclusive design is a methodology that considers the full range of human diversity with respect to ability, language, culture, gender, age, and other forms of... Read more →
Indexing
Indexing is the process where search engines analyze and store crawled web pages in their database, making them eligible to appear in search results for... Read more →
Influencer Marketing
Influencer marketing involves partnering with individuals who have established credibility and audience reach in specific niches to promote products, services, or brand messages to their... Read more →
Informational Intent
Informational intent describes search queries where users seek to learn something or find answers to questions, typically using terms like "how to," "what is," or... Read more →
InfoSpace
InfoSpace was an internet search and information services company founded by Naveen Jain that reached a peak market capitalization of over $30 billion in March... Read more →
# Instagram Meta’s visual social platform. Photos, videos, Stories, Reels—where brands either build genuine connection or shout into the void. — ## What It Tells... Read more →
Interaction to Next Paint (INP)
Interaction to Next Paint measures the responsiveness of a webpage by tracking the time from when a user interacts with the page to when the... Read more →
Interactive Video
Interactive video combines traditional video content with clickable elements, forms, polls, and other interactive features that allow viewers to engage directly with the content and... Read more →
Intercom
# Intercom Customer messaging platform. Chat, support, and engagement—where conversations with customers actually happen. — ## What It Does – **Live chat** — Real-time customer... Read more →
Internal Linking
Internal linking is the practice of connecting different pages within the same website using hyperlinks, helping users navigate content while distributing link authority throughout the... Read more →
International Link Building
International link building involves acquiring backlinks from websites in target international markets, focusing on local domains, regional publications, and market-specific authoritative sources to build local... Read more →
International SEO
International SEO involves optimizing websites to rank well in search engines across different countries and languages, encompassing technical implementation, content localization, and cultural considerations for... Read more →
International SEO
International SEO gets complicated fast. Do it right and you open new markets. Do it wrong and you compete against yourself. Related Implementation Guides Google... Read more →
Internet Explorer 6 CSS Hacks
Internet Explorer 6 CSS hacks were specialized coding techniques that web developers used to work around IE6's numerous CSS rendering bugs and non-standard behavior, including... Read more →
Internet Information Services (IIS)
Internet Information Services (IIS) is Microsoft's proprietary web server software that runs on Windows Server, introduced in 1995 as part of Microsoft's strategy to capture... Read more →
Internet of Things (IoT) SEO
Internet of Things SEO involves optimizing for searches conducted through connected devices, smart home systems, and IoT interfaces that may have different search behaviors and... Read more →
Internet Relay Chat (IRC)
Internet Relay Chat was a text-based real-time communication protocol created in 1988 that organized conversations into channels, allowing multiple users to chat simultaneously in topic-based... Read more →